The feasibility study is the first step in starting a new
amusement park. Leisure Business Advisors (LBA) specializes in
conducting this study, which is typically required by financing
institutions and investors. The study provides market and
financial analysis and projections that will be used in the
developer's business plan.
The study also provides critical physical planning recommendations
for the business plan. It is critical that design plans are in
line with market needs and expected cash flow. These planning
guidelines need to be established before financing is in place.
Designers and managers can also benefit from the guidance provided
in the study, in addition to the project's investors.
As part of the feasibility study, LBA can work closely with you in
preparing the initial image package that would assist designers in
the planning stage of development that follows the feasibility
stage. We could provide a walk-through description and color
artist conceptual images of your new amusement park seen through
the eyes of a typical visitor. These would preliminarily suggest
the planned "look and feel" of the new park in business financing
and marketing presentations to investors.
We pride ourselves on prompt service and are also sensitive to
time constraints often involved in starting new development
projects. If needed, our typically planned schedule can be
accelerated for an extra fee. Our standard fee includes travel
costs and other out of pocket expenses, so there are no unknown
charges.
Selected past amusement park and theme park projects are described
below. These include past consulting efforts by John Gerner, LBA's
managing director.
The Walt Disney Company is the leading theme park developer in the world. Its locations include Disneyland, Walt Disney World, Tokyo Disney Resort, Disneyland Park (Paris), Hong Kong Disneyland, and Shanghai Disneyland. As a senior consultant with Economics Research Associates in the 1980s, John Gerner (LBA's managing director) evaluated locations in Latin America for a proposed Disney theme park.
Universal Studios has theme parks in the USA, Japan, and Singapore. John Gerner, LBA's managing director, served as president of Berkshire Ridefilm during the early 1990s. During that time, the company produced the highly acclaimed simulation film for "Back to the Future - The Ride", which is currently at Universal Studios Japan.
Village Roadshow is Australia's largest amusement park operator and owns Warner Bros. Movie World, Sea World, Wet'n'Wild Water World, and other attractions. In 2011, LBA evaluated the market and financial potential of developing a major new attraction in China for Village Roadshow.
Hopi Hari is one of the largest theme parks in South America, and is located near Sao Paulo in Brazil. It is 76 hectares (188 acres) in size, and cost USD$220 million to develop. As a subcontractor to International Theme Park Services, John Gerner (LBA's managing director) evaluated the market and financial feasibility of Hopi Hari.
Pavilion Nostalgia Park is located within the Broadway at the Beach tourist complex in Myrtle Beach, and opened in 2007. During its planning stage, LBA evaluated Pavilion Nostalgia Park's potential financial performance for Burroughs & Chapin Co, Inc.
The Nanshan Culture Tourism Zone is approximately 27 hectares (67 acres) in size, and contains several tourist attractions. These include the Hainan Culture Park, Felicity and Longevity Park, and Buddhist Culture Park. Its centerpiece is the Guanyin Statue of Hainan, which is currently the fourth tallest statue in the world. As a subcontractor to Economics Research Associates, John Gerner (LBA's managing director) evaluated the feasibility of developing this major tourism project.
La Ronde is a theme park in Montreal that is approximately 59 hectares (146 acres) in size. It offers 40 rides, including ten roller coasters. As a subcontractor to Economics Research Associates, John Gerner (LBA's managing director) evaluated the potential of expanding this theme park and adding year-round uses on the site. These uses included a retail entertainment center, waterpark resort hotel, and expanded marina.
Formerly named "Riverside Park", Six Flags New England is located in Massachusetts. As a subcontractor to Economics Research Associates, John Gerner (LBA's managing director) evaluated the theme park's operating history, market potential, and likely annual attendance based on its planned capital improvements.
Cedar Point is a major theme park in Ohio. John Gerner (LBA's managing director) was a senior consultant with Economics Research Associates. He evaluated the impact of various factors on past operating performance. These factors included capital reinvestment, pricing, marketing efforts, economic conditions, and weather.
Busch Gardens Williamsburg is located in Virginia and has been repeatedly voted the world's most beautiful theme park by amusement park enthusiasts. John Gerner (LBA's managing director) was an internal productivity supervisor during the early 1980s, and evaluated the operating performance of individual rides and other components of the park. He also examined past financial performance based on various factors, and prepared the theme park's financial breakeven analysis.
Click on one of these links for additional information. We are pleased to present Leisure Development Pulse to help inform prospective developers. It showcases selected new attractions worldwide. Details includes name, location, year opened, size, and cost. Onsite videos are shown, if available.
Email Address for Initial Inquiries:
info@leisure-business.com
Office Address:
Leisure Business Advisors LLC
2010 Princess Anne Avenue
Richmond, VA 23223 USA
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