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December 2005
Mad
money: five ways to have some real fun with your disposable
income
Calvin
Leung
1.
Movie mogul
Think
the title of executive producer has a nice ring to it? Indie film
writer/director David Weaver is more than happy to give you that credit
on his next movie, Moon Palace, if you'll finance the project's
$5-million production budget. It's a romantic comedy about a guy who
works at a Chinese restaurant whose owner has bugged the customers'
tables. By eavesdropping on the diners' conversations, the protagonist
writes customized fortunes for each guest's fortune cookie. The guy's
life becomes complicated when he falls in love with a customer but is
embarrassed to tell her how he learned so much about her. While the
premise may not scream Harry Potter-like profits, consider this: Moon
Palace is based on Weaver's 25-minute short of the same name, which
premièred at the 2000 Toronto International Film Festival, won about a
dozen film fest awards around the globe and sold to Hypnotic, an
entertainment company, which among other things produces the hit TV
show The O.C. Weaver is represented by Tina Horwitz, an agent at
Toronto-based Vanguarde Artists Management.
2.
Whee!
Nothing
says success like your own personal theme park. The fun begins with
picking what to put in it. No amusement park is complete without a
roller-coaster, and Wollerau, Switzerland-based Intamin makes some of
the best. That company is behind the award-winning Millennium Force at
Cedar
Point in Sandusky, Ohio, a US$25-million "giga-coaster" in
which
thrill-seekers barrel down a 300-foot drop at a white-knuckle 80-degree
angle. For something tamer and cheaper, Ital International, based in
Nashville, Tenn., can outfit your park with a 20-bumper-car ride for
US$350,000. And why not throw in a few games of skill? Chalfont,
Pa.-based Skee-Ball sells its familiar Classic Alley machines for
US$4,195 a pop. All told, you'll drop roughly US$20 million for
something like Michael Jackson's Neverland Valley Ranch to upward of
US$200 million for something like Paramount Canada's Wonderland north
of Toronto, says John Gerner, a managing director at Leisure Business
Advisors, based in Richmond, Va. Be sure to buy lots of insurance.
3.
Raise the bar
If
you like showing people a good time but know how to separate business
from pleasure, consider opening a nightclub. Nick Di Donato, president
and CEO of Toronto-based Liberty Entertainment Group, says you'll need
to shell out a minimum of $150 per square foot to build your hot spot,
which should be innovative. For example, his C Lounge in Toronto gets
its inspiration from a spa, and features such amenities as a
complimentary salon. Although Di Donato insists the glamour of owning
an "it" spot quickly wears off, U.S. nightclub king Rande Gerber
continues to bask in the limelight. He parties with Brad Pitt and
George Clooney, and at the end of the night goes home to his wife,
Cindy Crawford.
4.
In fashion
If
you have style and money to burn, why not launch your own fashion
brand? To produce, distribute and promote it, you'll spend anywhere
from thousands to millions, says Jennie S. Bev, author of Breaking Into
and Succeeding as a Fashion Designer. For a single collection, you'll
need to create about 30 looks. To stay in vogue, Bev recommends that
you read industry reports from such organizations as the Committee for
Colour and Trends. And to promote your brand, scoring a photo-editorial
or write-up in an influential magazine can often have more value than
buying ads. If you really want to make a splash, Bev says you can hire
supermodels to strut your styles at New York's annual Mercedes-Benz
Fashion Week. Kate Moss might have some free time these days.
5.
Comic relief
You'll
be a god among geeks by owning one of the estimated 130 copies of the
world's most valuable comic book, Action Comics No. 1. Published in
1938, it features the first appearance of Superman and includes a
pseudo-scientific explanation for his superpowers. What's more, it has
proven to be a savvy investment. According to Jeff Vaughn, the
executive editor of Gemstone Publishing, a "near mint" copy of Action
Comics No. 1 was worth US$125,000 a decade ago but could fetch US$1
million or moretoday.
© 2005
Canadian Business.
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