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Museum
Development
Leisure
Business Advisors (LBA) specializes in conducting feasibility studies, typically the first step
in the development process. An independent expert usually prepares
this study and it is generally required by funding sources.
This study evaluates potential markets and projects
attendance by applying market penetration rates to the market segments.
These rates are influenced by the quality of the market segments,
competition, and the experience of comparable facilities elsewhere.
The
study also projects potential financial performance. For more details on
the feasibility study process, click here.
John
Gerner, our managing director, has conducted feasibility studies for many
museums. These include:
- Interpretive center for Canadian Geographic: With
Gerner Consulting (before it became Leisure Business Advisors), he
evaluated the market potential for a museum showcasing Canada that would be located in Ottawa near
Parliament Hill.
- Biography museum for Celebrating Patsy Cline, Inc:
With Gerner Consulting, he prepared attendance and financial projections
for a museum showcasing the life of Country Music singer Patsy Cline to be
located in her hometown of Winchester,
Virginia.
- Museum village celebrating Walt Disney’s childhood
for the Industrial Development Authority of Marceline: As a subcontractor
to International Theme Park Services (ITPS), he evaluated the potential of
a museum village that would include Walt Disney’s childhood home in Marceline, Missouri.
- Ice Cream Capital of the World Visitor
Center for Well’s
Dairy: As a subcontractor to ITPS, he conducted the feasibility study for
this combination museum and visitor center. It was the Travel Federation
of Iowa and Iowa Tourism Division's 2000, 2001, 2003 and 2005 Attraction
of the year Award Recipient
- Virginia Marine
Science Museum expansion: as a
subcontractor to Economics Research Associates (ERA), he prepared market
and financial projections for this $35 million expansion that tripled the
museum's size in 1996. The museum has been named the Travel Attraction of
the Year by the Southeast Tourism Association.
- National Aquarium in Baltimore expansion: With ERA, he
evaluated major expansion alternatives that included both exhibit and
theater options.
- Great Biosphere for the New York Zoological Society:
With ERA, he valuated the market potential for a new animal-oriented
attraction in downtown Manhattan
that would combine innovative themed exhibits and theaters.
- Science Museum
for the City of Birmingham,
Alabama. With ERA, he prepared
attendance and financial projections for a new science museum in Birmingham.
His museum operations studies with ERA include evaluating:
- Visitation trends at Smithsonian museums for Marriott
Corporation
- Future visitor exhibit and theater needs at the Kennedy Space Center
- Ticketing systems at the Boston Museum of Science
- Visitor origin tracking system for the Country Music
Hall of Fame and Museum
Click
here
for more details on his background. He personally manages each
project. We pride ourselves on prompt service and typically
respond within a day. We are also sensitive to time constraints. If
needed, assignments can be accelerated for an extra fee. Our standard
fee includes travel costs and all out-of-pocket expenses, so there
are no unknown charges. Click here
to contact us for more information.
Copyright @2005 Leisure Business
Advisors LLC and its licensors.
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